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4 Principles of Data Storytelling

2013 February 26
by Ben Jones

This week I’m in Nashville, Tennessee to attend the inaugural Tapestry Conference on data storytelling.

I have a few minutes during the conference to showcase Data Remixed to my fellow attendees, and so I put together this presentation.

In it, I make use of the tapestry analogy to share some of my developing thoughts on data storytelling, including three suggestions to increase the richness of stories told with data, and one warning against misleading with data. I hope you find it useful, and would appreciate your feedback, as always!

I’ll follow up later in the week with a blog post about how it went!

Take care,


2 Responses leave one →
  1. Deef permalink
    February 27, 2013


    I hope all is well in Nashvegas. I liked the presentation. To add to the weaving analogy, I think about it as weaving something together with one color or one fabric and how boring/flat that can be. Adding another material or color starts to bring it to life, adding layers, and potentially new properties (think composites).

    • February 28, 2013

      Mr. Deef! So great to hear from you, and I hope all is well in the entertainment capital! Re: your point about composites, it’s funny how this wisdom is as old as the Old Testament: “A cord of three strands is not quickly broken.” Ecclesiastes 4:12. The art is in the combining, right? It can be done well or…not so well.

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